---
title: UNTITLED SF Art Fair Preparation Best Practices
description: Going to UNTITLED SF? Learn the best practices for Art Dealers and Art Gallery Staff to maximize time and resources at an art fair, from beginning to end.
---

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# Ready for UNTITLED SF?

## The ARTERNAL Difference

### Access the Most Efficient Art Fair Strategy

***Before:***

- Send bespoke emails quickly and at scale, including a personalized preview page.
- Track email and text engagement: opens, clicks, and shares to inform the follow-up strategy via email, iMessage, WeChat, & WhatsApp.
- Automatically create a deal pipeline based on pre-fair engagement. 

***While in the Booth:***

- Access information anywhere anytime from an iOS/web cloud-based system.
- Automatically save new client information & create a profile in real-time with Integrated Card Scanner.
- Monitor several deals at once, manage inventory, and client interaction from the ease of your phone.

***After:***

- Leverage newly acquired data to confidently execute post-fair outreach in a strategic yet personalized fashion.
- Automate repetitive tasks and administrative duties
- Evaluate the ROI of each particular fair over time with data-driven information.

***As Opposed to:***

- Time-consuming personalized emails.
- Excel spreadsheets to track offers.
- Handwritten notes on business cards.
- Memory.

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